Guerrilla Marketing

Written By Kelvin Genn

Sometimes disruption can be powerful. This is the story of the Columbian government initiative to engage a marketing guru to create an opportunity for peace negotiations with the Guerilla military FARC. Jose Miguel Sokoloff's idea to use Christmas in the jungles of Columbia is a story of empathy and creative thinking to solve an intractable problem.

Listen the This American Life Podcast episode - Guerilla Marketing

Kelvin Genn